DIGITAL TECHNOLOGIES AS A BUSINESS MODEL

Abstract

This article explores the integration of digital technologies as a core element of modern business models. It highlights how digital transformation reshapes traditional value creation, delivery, and capture mechanisms within enterprises. The study discusses key components of digital business models, including platform-based services, data-driven decision making, and customer-centric approaches enabled by technologies such as cloud computing, artificial intelligence, and the Internet of Things. Furthermore, it examines the strategic advantages digital technologies offer, such as increased operational efficiency, scalability, and enhanced customer engagement. The article also addresses challenges organizations face during digital adoption and provides insights into best practices for successfully embedding digital technologies into business strategies